Marketing Project Topics

                This list might be somewhat useful to continue or get a nice start for your project work.Will post some more information if i get the details regarding these topics.

1. A study of attributes in accepting specialty pharmaceutical products among medical practitior"
2. A study of buyer behavior towards after-sales-service of electronic products"
3. A study on changing importance of various media vehicles of advertising"
4. A study on factors influencing adaptability & usability of consumer electronics"
5. A study on motivational significance of various reward and recognition programs"
6. A study on the impact of loyalty programs on consumer purchase behavior and loyalty"
7. Advertising effectiveness study 
8. An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels 
9. An analysis of possible strategies for successful internet based customer services"
10. Analysis of the effectiveness of branding on luxury products 
11. Channel recruitment & development 
12. Comparative study on brand loyalty 
13. Competition analysis 
14. Conspicuous consumption 
15. Consumer perception survey 
16. Customer behavior 
17. Customer data analysis 
18. Customer expectations 
19. Customer loyalty study 
20. Customer preference towards promotional activities 
21. Customer profiling 
22. Customer satisfaction survey 
23. Dealership network & effectiveness of distribution system 
24. Developing marketing strategies 
25. Distribution network & general insurance industry 
26. Effect of big box retail chains on small business"
27. Effectiveness of channels (distributors/ dsas) in service delivery 
28. Effectiveness of channels (on-line/ internet) in service delivery 
29. Effectiveness of promotion schemes
30. Effectiveness of rural distribution 
31. Factors affecting real estate markets in a location 
32. Future of consumer durables pertaining to standard brands & own brands of retailer like (next, bigbazar) 
33. Global supply chain mgt & logistics 
34. Impact of customer relationship management in retail industry"
35. Impact of promotional activities at mall on consumer's behavior at shopping malls 
36. Impact of promotional activities on consumer's behaviour at retail outlets"
37. Import consolidation 
38. Improving service quality using service blueprinting 
39. Influence of branding on consumer purchasing behavior 
40. Integrated marketing communications (IMC) 
41. Management automation 
42. Market feasibility 
43. Marketing in FMCG sector 
44. Marketing strategy adopted for selling different mobile 
45. Measurement of brand awareness and brand perception 
46. Measuring effectiveness of display system for chocolate in retail 
47. Present and future potential of users generated content and its role in on-line advertising"
48. Promotion strategies followed in retail sector 
49. Retail outlet mapping of retail stores and shopping malls 
50. Role of emotional satisfaction in service encounters - retail sector 
51. Service blueprinting 
52. Service process mapping - back stage, on-stage 
53. Service quality study 
54. Service standards 
55. Study of factors which influence the location of retail outlet"
56. Study of institutional markets 
57. Study of institutional markets 
58. Study of purchase influencing factors 
59. Study on creation of luxury brand 
60. Study on effectiveness of employee's role in service delivery 
61. Study on impact of advertising in B2B marketing"""
62. Study on impact of web 20 technologies on B2B marketing"""
63. Telemarketing advantages & disadvantages 
64. The factors affecting and enhancing the brand equity of multinational corporations in India 
65. The impact of tax on electronic goods & products (industrial marketing) 
66. The study of customer perceptions towards ayurvedic health spas"
67. A study of implementation & effectiveness of competence management
68. Advertising effectiveness study
69. Analysis of sales promotions ability to prompt brand
70. Analysis of the role of outdoor advertising and establishing strategies for managing space media
71. Brand awareness
72. Brand image
73. Brand preference
74. Changing trends in FMCG industry in India
75. Choosing retail locations for shopping in India (retail industry)
76. Competition analysis
77. Consumer perception survey
78. Customer awareness
79. Customer data analysis
80. Customer data analysis
81. Customer loyalty study
82. Customer profiling
83. Customer satisfaction electronic products
84. Customer satisfaction survey
85. Distribution & promotional strategies
86. Distribution channel
87. Effective retail distribution in insurance
88. Effectiveness of channels (distributors/ dsas) in service delivery
89. Effectiveness of channels (online/ internet) in service delivery
90. Effectiveness of channels (on-line/ internet) in service delivery
91. Effectiveness of promotion schemes
92. Effects of negative word of mouth communication on brand equity"
93. E-marketing of financial services: Relationship approach
94. Global scenario & market potential
95. Impact of buying factors on the sales of chemical goods"
96. Improving service quality using service blueprinting
97. Logistics & Rink management
98. Logistics operation
99. Managing of luxury brands
100. Market potential for turnkey conferencing
101. Marketing mix
102. Measurement of brand awareness and brand perception
103. Merchandising key account management in apparel exports
104. Service blueprinting
105. Service process mapping - back stage, on-stage
106. Service quality study
107. Service standards
108. Strategies for marketing agro products
109. Strategies used to build successful Internet based customer services
110. Study of consumer behavior related to different soap brands in a location
111. Study of consumer behaviour related to different bathing soap brands
112. Study of institutional markets
113. Study of purchase influencing factors
114. Study on changing consumer preference towards organized retailing from un-organized retailing.
115. Study on consumer behavior with special reference to preference of brands in cellular phones"
116. Study on effectiveness of employee's role in service delivery
117. Study on factors influencing adaptability & usability of consumer electronics
118. Study on strategies for promoting retailers' brands